Corporate identity design

Every brand has its own style that ensures recognisability. This style is called a corporate identity.
A corporate identity applies to all products that you use with your brand, these can also include not tangible products or even a feeling.

Developing a corporate identity involves a lot, such as the use of color, typography and of course the logo, but also other style elements, the tone of voice and more things that contribute to conveying your message.

When u choose for Indeks Solutions, you help us with improving society by creating a work place for people with a distance to the labor market

Take a look at our portfolio

To portfolio

Will you help us improve the society?

How can I help? Yes, count me in!

Branding

One of the most important parts of your corporate identity is the logo. How this logo is applied and which variants exist. In addition to the logo itself, there are also the slogan and the pay-off that are often used in combination with the logo.

Logo

A logo often, but not always, consists of two parts: a word mark (or logotype) and a brand mark.
The word mark is the design of the company name and the brand mark is the emblem. Both parts can also be self-contained logos, though solely an emblem will often only be recognized after many years of brand awareness.

You set out how you apply your logo in different situations in your corporate identity document. Think about the placement of the logo in a vertical and horizontal layout, but also about the use of the logo in a dark and light environment. The logo may even have a detailed and simplified form, or it may look different in some countries.

Slogan and pay-off

A slogan and a pay-off are not the same parts. A pay-off is often used in combination with the logo and should be short and to the point, and should seldom to never change. A slogan can be longer and change over the years or be linked to a campaign.

It is important to include versions of your logo in which you combine the logo with the pay-off.

Use of color

The colors you pick for your company are very important and a primary form of recognition. How your customers experience your colors determines a lot about the image they have of your organization.

Each color evokes a different emotion and has different associations. It is therefore advisable to choose a color that matches the message and image of your company. Also investigate what associations a certain color can evoke in your target group.

When you pick colors for your brand, you choose at least one eye-catching color that goes with your brand and message and possibly a second spot color and at most a third spot color. The advantage of multiple brand colors is the freedom to be able to apply them to different backgrounds without text becoming unreadable or colors not going well together.
In addition to the colors that best represent your brand, also pick an accent color that is different and stands out from your brand colors.

In addition to picking your colors, it is also important to document the color codes and color names for both digital screens and different paint types. For example: RGB (digital), CMYK (printing, printer ink), PMS (printing), RAL (paint), Pantone (paint), Foil (for vehicles, for example).

Photography

Draw up a plan for the photography you want to use on your website. After all, this is what a visitor will notice and often what makes a website impressive. Also, it is an additional way to be found in search engines such as Google.

Make sure your photos are of high quality and the file size is small. This saves on loading time and costs of a data bundle for the visitor.

Think of the preferred appearance of photos on your website. Where you want to place the photos and what composition is needed in each photo. The exposure in the photo and the use of color are also important. Make sure that these match your corporate identity. Do you want a light or dark look? Natural elements, a graphic style or perhaps an industrial look? Have your corporate identity colors reflected in the photos, to be in line with the website and your brand

Do you want to place text on top of the photo? In that case you best provide a photo that contains a calm surface. This does not have to be completely bare, but it must be a calm surface with little color difference and small details. Then pick a color scheme that is easy to read; dark text on a light surface or vice versa.
For example, it is possible to place a semi-transparent box element over the photo, but then consider what is left of the photo outside the box element and whether the photo still comes into its own.

Typography

The guidelines for the design of all your texts are also part of your corporate identity. This involves more than just choosing a font. You can also determine the thickness of the letters, the size of the texts, the spacing, the length of texts and much more in your corporate identity.
With typography there is also a distinction between digitally used typography and printed typography. Digital typography is dynamic, but one must also take into account the varieties of screen types. Printed typography can be determined entirely on the basis of the materials that will be printed.

Font style

Often multiple fonts are chosen for multiple purposes within the same brand. Often a different font is chosen for reading texts than for header texts. Headers are often styled with fonts that, just like the word mark, emphasize the image of the company.
For printed reading texts, serif fonts are often recommended, but it is also possible sans-serif and nowadays there are also hybrid fonts that almost seem to be a serif font and therefore offer improved readability of larger blocks of text.

Tone of voice

You can record how your company comes across in your corporate identity document, but in addition to graphic design guidelines for speech, text and other forms of communication can also be documented.

How you address your customers is an example of this. Do you address your customers formally or informally? Do your messages sound strict, cheerful or modest? Setting the right atmosphere and implementing it consistently is very important for the recognisability of your company. If you use (voice) actors, rarely or never change these and make sure that they embody your company and message.

Style elements

Individual elements of the corporate identity that can always be reused in all conceivable products.
For example, the design of pagination or the design of graphs to display statistics. An infographic often contains countless small elements that all have to fit within the corporate identity.

Some examples of style elements

Bar charts
Vertical
Horizontal
Multiple axes
Stacked bar chart

Line charts
Base
Multiple axes
Stepped
Interpolation

Other
Scatter
Pie Chart
Donut diagram
Radar
Bar / line combination

Corporate identity document

The guidelines for the recognisability and visual use of your brand are written down in the corporate identity document.
This document consists of all guidelines for applying the style of your brand to all conceivable products, merged into one book. A corporate identity document is dynamic and can be supplemented when new applications of the corporate identity are developed.

These guidelines can be used both within your company and also by third parties, for example when you have multiple parties developing products for you.

In addition to the corporate identity document containing guidelines for the development of products for your company, it also contains guidelines for the usage or restrictions of your corporate identity outside of your company. Consider, for example, companies that want to display your logo on their website following a collaboration.

By providing a corporate identity document you prevent your brand from showing inconsistencies in appearance. In addition, a new design does not always have to be devised for a component. The corporate identity document can be used to look at examples of what predecessors have made that have been approved or to find a guideline for developing a new standard.

Consistency in the design of your brand is important for recognisability and professional image. The better your corporate identity is implemented, the clearer the repetition and the more often the design is associated with your brand.

Examples of corporate identity carriers

Here you will find a list with examples of common corporate identity carriers.

Printed matter
Writing paper
Report paper
Invoice paper
Quotation paper
Order form
Packing notes
Terms of delivery
Envelopes
Business cards
Address labels
Reply cards
Notepads
Certificates
Packaging
Brochures
Flyers
Leaflets
Journal
Annual report

Advertisement
Banners
Exhibition stand
Beach flags
Sticker
Banners
Billboards

Digital media
Email signature
Newsletter template
Social media banners
Website buttons
Website form

Digital office
MS Office Word
MS Office Excel
Ms Office Powerpoint

Promotional gifts
Christmas card
Birthday card
Pen
Coffee cup
Glass
Bags

Other
Parking signs
Name / office signs
Clothing
Staff and access passes
Vehicles / fleet
Catering items (sugar / salt bags etc.)

There are many more corporate identity carriers that you can have us develop for you. Feel free to ask about the possibilities.

Have a corporate identity carrier designed

Prices

Base

€ 399,00

incl. tax

Advanced

€ 1.199,00

incl. tax
    • 120 minutes discuss appearance and colors
    • 60 minutes discuss moodboard
  • Color selection and use of color
  • Research and moodboard
    • 5 pencil sketches logo
    • 9 concept designs logo (3 logo's in 3 colorvariants)
    • Alternative colors logo (full-color, black & white, slide positive)
    • 3 concept designs business card
  • Typography
  • MS Office Word template
    • 2 revision for logo
    • 2 revision for business card
    • 1 revision for typography
    • 1 revision for MS Office Word template
    • Logo in .png, .svg and .eps
    • Business card in .png, .pdf and .eps
    • MS Office Word template
    • Corporate identity document in .pdf (i.a. usage of color and typography)

Pro

€ 2.299,00

incl. tax
    • 120 minutes discuss appearance and colors
    • 60 minutes discuss moodboard
    • 60 minutes discuss sketches and choose preferences
  • Color selection and use of color
  • Research and moodboard
    • 10 pencil sketches logo
    • 15 concept designs logo (5 logo's in 3 colorvariants)
    • Alternative colors logo (full-color, black & white, slide positive)
    • 4 concept designs business card
  • Typography
  • MS Office Word template
  • Photagraphy guidelines
  • Brand experience
    • 3 revision for logo
    • 2 revision for business card
    • 1 revision for typography
    • 2 revision for MS Office Word template
    • Logo in .png, .svg and .eps
    • Business card in .png, .pdf and .eps
    • MS Office Word template
    • Corporate identity document in .pdf (i.a. photography guidelines and brand experience)

Expert

€ 4.499,00

incl. tax
    • 180 minutes discuss appearance and colors
    • 60 minutes discuss moodboard
    • 60 minutes discuss sketches and choose preferences
  • Color selection and use of color
  • Research and moodboard
    • 15 pencil sketches logo
    • 30 concept designs logo (10 logo's in 3 colorvariants)
    • Alternative colors logo (full-color, black & white, slide positive)
    • 4 concept designs business card
  • Typography
  • MS Office Word template
  • Photagraphy guidelines
  • Brand experience
    • Basic bar chart
    • Basic line chart
    • Pie chart
    • 3 concept designs
    • 3 concept designs
    • 5 revision for logo
    • 2 revision for business card
    • 1 revision for typography
    • 2 revision for MS Office Word template
    • 2 revisions for letterhead
    • 2 revisions for envelope
    • Logo in .png, .svg and .eps
    • Business card in .png, .pdf and .eps
    • MS Office Word template
    • Letterhead in .pdf
    • Envelope in .pdf and .eps
    • Corporate identity document in .pdf (i.a. photography guidelines and charts)